Hidden need
People may be caring for a parent, partner, child, friend or neighbour without recognising that support is meant for them.
For carer services and Carers Trust network partners
Reach hidden carers before they reach breaking point.
Bridgit helps carer services support more unpaid carers, earlier, with digital coaches that provide personalised guidance 24/7, connect people to local help and create a clearer picture of carer need.
Extend your team’s reach without losing the trusted human support carers rely on.
Looking for help? Open support for unpaid carers
01Available day and night02Localised carer pathways03Warm human handovers
Working in partnership
Bridgit Care and Carers Trust are working with network partners to develop carer-led digital solutions that scale support, demonstrate impact and respond to rising demand.
The challenge for carer services
The carers who need support most are often the hardest to reach.
Many people do not identify with the word ‘carer’. Others only make contact once caring has already affected their health, finances, work or relationships.
What this feels like in real life
Caring rarely arrives as one neat question.
It grows across work, money, appointments, sleep and relationships. By the time someone calls a service, they may already have spent months trying to hold those pressures together alone.
Demand beyond office hours
Questions and moments of stress do not wait for a helpline to open, while teams are already balancing complex caseloads.
Pressure to prove impact
Funders and commissioners need clear evidence of reach, needs, referrals, engagement and the difference services create.
A typical carer journey
Meet Aisha. Caring has gradually taken over her life.
Aisha represents the many people providing significant care who do not yet identify as a carer or know that practical support is available.
Before support
Aisha, 46
Works part-time and cares for her mum, whose mobility and memory are getting worse.
Aisha is managing alone
- She does not think of herself as a carer, so she has not approached a carer service.
- She searches late at night but cannot tell which advice or benefits apply locally.
- Work, appointments and worry are affecting her sleep and wellbeing.
- She is unsure when her situation is serious enough to ask a real person for help.
Supported earlier
Aisha has a clear plan and someone to turn to
Practical help continues beyond the first conversation.
- A friendly conversation helps her recognise her caring role without labels or judgement.
- She receives relevant guidance on assessments, money, work and looking after herself.
- Her personal action plan and check-ins make the next steps feel manageable.
- When she needs more help, the local carer team receives a warm handover with her consent.
The difference: Aisha gets support before reaching breaking point, while the carer service can focus human time where it adds most value.
How Bridgit helps
A digital extension of your existing carer service.
Choose from specialist coaches, train them in your approved content and pathways, and give carers a simple place to begin—without creating a separate, disconnected service.
- 01
Identify and welcome
Help people recognise their caring role through friendly questions, partner campaigns, QR codes and trusted community routes.
- 02
Guide personally
Provide relevant advice on wellbeing, money, assessments, caring responsibilities, work, family life and local services.
- 03
Stay alongside
Create practical support plans and use check-ins to help carers act on advice rather than leaving them with another list of links.
- 04
Connect to people
Where more help is needed, use agreed referral and escalation routes to bring the right member of your team into the journey.
What Bridgit gives carer services
More reach and consistency for carers, alongside better information for the people planning and delivering support.
Reach hidden carers earlier
Help people identify themselves and find support before pressure becomes crisis.
Support outside office hours
Give carers somewhere trusted to turn during evenings, weekends and moments of stress.
Reduce repetitive enquiries
Answer common questions consistently while preserving staff time for judgement and relationships.
Strengthen local pathways
Connect carers to assessments, local services, wellbeing help and financial guidance.
Evidence your impact
Show who you reached, what carers needed, which actions followed and what changed.
Grow affordably
Start with a focused service and expand coaches, channels and integrations as adoption grows.
Every conversation creates value twice
Better support for people. Better intelligence for services.
Less alone, clearer about what to do next
Carers receive personalised guidance, practical next steps and a route to real human help when they need it.
Visible need and demonstrable outcomes
Teams gain insight into hidden need, common challenges, referral routes, engagement and service impact.
Evidence in practice
Start with what has already worked.
Use proven delivery patterns, then shape the coaches, pathways and measures around your own service.
Peterborough City Council
Visibility, trust and accessibility increased reach.
Peterborough combined Bridgit with direct professional engagement, local radio and practical videos created with community champions in six languages and British Sign Language.
A 10% increase in previously unidentified unpaid carers being supported within a few months. Read the Peterborough storyThis partnership enables us to extend vital services to carers who might otherwise go unnoticed.
Rohati Chapman, Director of Programmes, Policy & Impact at Carers Trust
Partner perspective
Hear how digital support strengthens—not replaces—carer services.
Hear how Bridgit works alongside existing teams to extend trusted support, strengthen local pathways and keep human expertise at the heart of the service.
Book a discovery call
Let’s explore how your service could reach more carers.
Book 30 minutes with Laura to discuss your current pathways, the carers you are trying to reach and a practical first coach or campaign.