people in England and Wales were providing unpaid care at the 2021 Census.
ONS sourceExtend human support. Reach people earlier.
Turn the knowledge of your best people into support that never switches off.
Bridgit turns the knowledge, services and local pathways you trust into digital coaches that give people earlier guidance, practical next steps and preventative support—while your team concentrates on relationships, risk and the work only people can do.
Earlier support, around the clock Human help when it matters most 200,000+people supported
40UK local authority areas
Trusted bycouncils, charities and social enterprises
Working with organisations across the UK
The pressure every service recognises
Need is growing faster than traditional support can stretch.
Across health, care, housing, money, work and community life, people need useful help earlier. But knowledge is fragmented, opening hours are limited and skilled teams are already carrying more demand than their time allows.
People do not experience one problem at a time
People rarely arrive with just one problem.
A question about money may also involve caring, housing, work or wellbeing. Yet support is often organised in separate places, leaving people to join everything up and repeat their story at every door.
working-age people in the UK were economically inactive because of long-term sickness in early 2026.
ONS sourceadult social care posts in England were vacant on an average day in 2024/25.
Skills for Care source What has to change
Support needs to begin earlier, continue between appointments and connect to a real person when it becomes complex. That means extending the reach of good teams—not replacing them.
The Bridgit response
Build a digital team around—not instead of—your people.
Turn the knowledge you already trust into earlier help, consistent follow-up and clearer handovers. Your people stay in control; Bridgit extends when and where their support can reach.
- 01
Choose your team
Choose from a library of 60 coaches, then focus them on the priority problems and human expertise you want to scale.
- 02
Train them
Use approved local content, tone, pathways, safeguards and handover rules to your real-world support.
- 03
Deploy them
Launch through web, voice, hosted links, QR codes and trusted partners.
- 04
See impact
Track people supported, needs, actions, check-ins, feedback and handovers.
An example support journey
From a first question to the right human help.
A person receives useful preventative support straight away and moves to a real team member when risk, complexity or deeper help requires it. Their context travels with them, so nobody has to start their story again.
- 01Voice
A simple first conversation
The person calls a familiar number and speaks naturally with an AI coach about what they need.
- 02Text
Clear advice they can keep
A helpful summary, trusted information and practical next steps arrive by SMS or WhatsApp.
- 03App
Deeper personalised coaching
In the app, a specialist coach helps build a plan, use practical tools and stay on track through check-ins.
- 04Human
A warm handover when needed
With consent, the coach passes the context to the right person in your team for more specialist support.
One connected journey: available around the clock, proportionate to the person’s needs and always able to involve a real person.
Try it yourself: open the Bridgit coach in the bottom-right corner and ask a question by text or voice.
Support that follows the person
One coach. Every channel.
Once the support is connected, access should be simple. People can reach the same trusted Bridgit coach by message, voice, your website or a complete advice and coaching app.
Friendly, familiar support in the messaging app people already use.
Telephone
Voice support at the end of a phone line for people who prefer to talk.
Your website
A branded widget within your existing site, ready to answer questions and guide next steps.
Advice & coaching app
A fuller desktop and mobile experience with guidance, tools, plans and ongoing check-ins.
Choose the area you want to improve
One connected model, shaped around different lives.
Choose the group or partnership closest to your priority. Each page shows the challenge, support journey, delivery model and outcomes clearly.
Showing solutions 1 to 3 of 9
Adult carers
Reach hidden and unpaid carers earlier with personalised guidance, practical plans and local pathways.
Local support
Create one approachable route into council, neighbourhood and community help.
Social enterprises
Turn trusted service models into scalable digital support and measurable social impact.
Young carers
Give young people age-appropriate help around school, home life, wellbeing and a caring role.
Employers
Help employees manage caring and life pressures before they become absence, burnout or exit.
Care leavers
Keep practical guidance close while young adults navigate housing, money, health, education and work.
Healthy ageing
Help older adults stay active, connected and independent through earlier practical support.
NHS partners
Extend preventative, non-clinical support around appointments and community pathways.
Corporate partners
Support your own people or invest in social enterprises to extend community impact.
Something different?
Your idea doesn’t need to fit a template.
If you have a different service model, priority or idea, bring it to us. We can create bespoke coaches and digital team members with you in hours.
From our partners
Hear what working with Bridgit feels like.
Real partnerships are how useful technology becomes trusted support. Hear how Bridgit works alongside organisations to turn local expertise into wider reach and practical impact.
The people behind the AI
Human expertise stays at the centre.
Bridgit is built by a UK social enterprise team working alongside councils, charities, frontline professionals and people with lived experience. Our coaches handle early guidance, repeat questions, check-ins and routine admin so real people can spend more time on relationships, safeguarding, complex decisions and those who need them most.
Book a discovery call
Let’s explore where a Bridgit coach could make the biggest difference.
Choose a convenient 30-minute slot with Laura to discuss your priority audiences, existing expertise and a practical route to launch.